SEO

Why Blogging is a must for your E-commerce Business | Part 1

I have seen many e-commerce players give in to the temptation of engaging in direct sales because it directly generates sales for your store. Giving offers, discount coupons and sending Festive Sales emails will take your online business to only a certain level of growth. If you focus all your energies on the aforementioned activities you will soon be pumping in more money in customer acquisition than required. And soon customers will not find any reason to discover your products or store.

Your customers will come to you for discounts and offers and the day you stop providing they will move to some other player. It’s a vicious circle – Discounting & Coupon Offers to Acquire Customers.

Why ecommerce Blogging is necessary

Blog for Visibility

 

It’s a pretty simple math. As an E-commerce website, you want potential customers to check your store. Blogging helps you generate traffic for your site.

Blogging is a great way to build your audience and generate more traffic and sales for your business. It should be one of the core activities of your business. Even infrequent posts can help your business. Now you are obviously wondering How it helps?

Blogging Helps You Rank In Search Engines

It is difficult to build an audience for your blog. Given the fact that Blog audience does not naturally convert into 100% Sales you might feel the temptation not to blog. Don’t give in. Not blogging is one way to ensure that your business is not found on the web easily.

Blogging helps your site in terms of  SEO.  You should create content that people want to link to.

Why does it help? For the following reasons.

First, blogging means more pages for your site. More pages directly transforms into more content, keywords, and internal links pointing to your homepage.

Internal links are very helpful, but links from other sites are much better. When you write a blog and share it on social media and gets linked on to other sites. When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing good quality content, your readers will want others to know and share it resulting in improved page rankings.

It’s easier to generate links to your website from interesting content than from your product pages. And the more links you can generate back to your site because of the content you create, the higher you’ll climb in the search engines.

When you blog  regularly it signals that your site is being updated on a timely basis. Search engines track these changes. Each new page is a sign that your site is active. Google rewards those sites by ranking them more highly.

Blogging also gives you the opportunity to rank for more keywords & phrases because it gives you a way to create content around the keywords that you are targeting. You can link your product pages in your blog post. It isn’t just the fact that someone searching for what you write about will have a better chance of coming to your site. You also give yourself the opportunity to create strong internal links with rich anchor text that link to your product pages.

So start blogging to improve your ranking & be discovered easily. Wait for more tips on the various topics that you can blog about.

We will be here with another tip next week! Leave your Feedback in the comments section.

To know how to start your online business and for customized end to end e-commerce solutions for your business drop me an email at harsh.dubey@ecommerce24.in

Email Marketing|Kill Two Birds (Sales & SEO) with One Stone (Reviews) – Part 4

So in our past blogs we have seen how we initiate the start of a valuable relationship with our existing and potential customers. Namely by using personalized emails and offering information over Discounts.

In this blog, we will see how to foster the relationship and take it ahead where it results in more business, goodwill and high rate of conversions.

Today, the concept of goodwill in business and word of mouth is far more influential in impact then it was before the digital revolution kicked in. If I want to go out for dinner with my friends, I check Zomato for reviews, for stay I check TripAdvisor and I know maximum people do the same. You see 4-5 bad reviews and you change your mind about going to a particular restaurant and vice versa. You want to know the experience of other customers who have used the service or product before you decide to buy it or pay for it.

Google never advertised their search engine, they got so popular by users word of mouth. Product Reviews do the same for online sellers.

61% of customers read online reviews before making a purchase decision.

The above fact highlights the need and importance of reviews for all online businesses. The problem here is how do you get your customers to review your products.

Tip of the Week – Incentivize Your Customers to Review the Products They’ve Bought

So if you think as an online seller your job is done once the goods are delivered you are so wrong.  The Customer relationship nurturing process starts from there.
Send personalized review request emails to your customers; send them shortly after they’ve received your product so that the new and feel good factor is fresh in their minds.  Make it really easy for users to leave a review by including a link.

sites that I buy from I have recieved review emails with incentives only from Snapdeal.

Of all the marketplaces and sites that I buy from I have recieved review emails with incentives only from Snapdeal.

And instead of just asking your customers to write reviews for products offer them incentives in return for the same. The possibilities are endless, and the better your offer, the more reviews you’re likely to receive.

As seen in the above image Snapdeal offers 10 points for every review. But often we see that customers get confused in percentage discounts and point calculations. So we suggest you offer them monetary incentives stated in clear words rather than jumbling them up in ratios & percentages. Offering real monetary benefits results in higher click through ratio for emails and ultimately helps in getting more reviews.

An example here can be-

  • Review your last 5 purchases and win Rs 200.  
  • Review your purchase and Get 10% discount.

I feel you will agree, that the first offer makes more sense to you than the latter.

The second  very important benefit of Product Reviews is that it is a source of – Fresh, unique content for search engines.

We all know how important SEO is for driving traffic to your websites and agencies charge hefty sums for the same. Search engine spiders like unique content that is regularly updated, and user reviews are a great way to attract more content. The more reviews that your website has the higher it will figure in search results.

Reviews can help kill two birds with one stone.

So implement this tip and change the way your email works for you. We will be here with another tip next week! Leave your Feedback in the comments section and for customized end to end e-commerce solutions for your business drop me an email at harsh.dubey@ecommerce24.in

Thank You!