Ever since the e-Commerce boom has started web stores and marketplaces have come up at a very fast rate crowding the online space and marketing aggressively to get a bigger pie of customers. Largely the eCommerce industry has bloomed thanks to discounts, offers and sales have been solely driven by price.
Indian Online Customers are different from their overseas counterparts as they give more importance to price over everything else. (Service quality, Experience, Ease of use, doesn’t matter if you give them a 50% discount.) So basically, if you give a discount today they will shop with you, if you don’t tomorrow they will find someone else. This is a vicious circle and if you are striving to be a profitable eCommerce venture then this is not what you want to be doing for getting customers.
Seed Funds and VC’s have turned this competition further more intense by splurging money to get the highest market share. Today, the scenario is such that you wake up in the morning to an offer/discount email and I’m sure by the time you sleep you have seen such promotional emails minimum 2-3 times.
There is a thin line of difference between spamming and marketing and this difference is the reason why some brands get it right while many fail at it.
Starting from this week, we will see how as an e-commerce player and an online brand you can use email marketing in a better fashion to create real relationships with your customers.
Tip for the week – Get Personal
Incorporate recipients’ real names in email messages.
Nobody likes to be treated ordinarily, everyone loves attention. So do your customers! Your email when opened by your customers should convey that it has been addressed and specifically written to them. Incorporate Names of your real customers in your email. When you make them feel valued they will love to do business with you. Moreover the stats back up its success.
94% of Digital MARKETERS say that personalization is critical to current and future Online success.
Personalize Your Business with a Real Name –
Personalization should not be limited to using your customers’ real names. You have to personalize your brand to initiate a relationship. Using this helps us to add a level of human connection between you and your customer. Instead of having the sender name be noreply@Company.in or email@example.com make it the name of a living, breathing member of your team. You can also add their photo and email signature to the body of the email to show that an actual human took the time and effort to craft the message and will field any responses.
An example from HubSpot –
So implement this tip and change the way your email works for you. We will be here with another tip next week! Leave your Feedback in the comments section and for customized end to end e-commerce solutions for your business drop me an email at firstname.lastname@example.org