Ecommerce Buzz

Email Marketing|Kill Two Birds (Sales & SEO) with One Stone (Reviews) – Part 4

Posted on by Harsh Dubey

So in our past blogs we have seen how we initiate the start of a valuable relationship with our existing and potential customers. Namely by using personalized emails and offering information over Discounts.

In this blog, we will see how to foster the relationship and take it ahead where it results in more business, goodwill and high rate of conversions.

Today, the concept of goodwill in business and word of mouth is far more influential in impact then it was before the digital revolution kicked in. If I want to go out for dinner with my friends, I check Zomato for reviews, for stay I check TripAdvisor and I know maximum people do the same. You see 4-5 bad reviews and you change your mind about going to a particular restaurant and vice versa. You want to know the experience of other customers who have used the service or product before you decide to buy it or pay for it.

Google never advertised their search engine, they got so popular by users word of mouth. Product Reviews do the same for online sellers.

61% of customers read online reviews before making a purchase decision.

The above fact highlights the need and importance of reviews for all online businesses. The problem here is how do you get your customers to review your products.

Tip of the Week – Incentivize Your Customers to Review the Products They’ve Bought

So if you think as an online seller your job is done once the goods are delivered you are so wrong.  The Customer relationship nurturing process starts from there.
Send personalized review request emails to your customers; send them shortly after they’ve received your product so that the new and feel good factor is fresh in their minds.  Make it really easy for users to leave a review by including a link.

sites that I buy from I have recieved review emails with incentives only from Snapdeal.

Of all the marketplaces and sites that I buy from I have recieved review emails with incentives only from Snapdeal.

And instead of just asking your customers to write reviews for products offer them incentives in return for the same. The possibilities are endless, and the better your offer, the more reviews you’re likely to receive.

As seen in the above image Snapdeal offers 10 points for every review. But often we see that customers get confused in percentage discounts and point calculations. So we suggest you offer them monetary incentives stated in clear words rather than jumbling them up in ratios & percentages. Offering real monetary benefits results in higher click through ratio for emails and ultimately helps in getting more reviews.

An example here can be-

  • Review your last 5 purchases and win Rs 200.  
  • Review your purchase and Get 10% discount.

I feel you will agree, that the first offer makes more sense to you than the latter.

The second  very important benefit of Product Reviews is that it is a source of – Fresh, unique content for search engines.

We all know how important SEO is for driving traffic to your websites and agencies charge hefty sums for the same. Search engine spiders like unique content that is regularly updated, and user reviews are a great way to attract more content. The more reviews that your website has the higher it will figure in search results.

Reviews can help kill two birds with one stone.

So implement this tip and change the way your email works for you. We will be here with another tip next week! Leave your Feedback in the comments section and for customized end to end e-commerce solutions for your business drop me an email at harsh.dubey@ecommerce24.in

Thank You!

Email Marketing The Right Way – Market Smartly, Don’t Spam!

Posted on by Harsh Dubey
Email MarketingSpamming 101

This is a screenshot of my inbox and I’m 110% sure each one of us has a similar mailbox.

Ever since the e-Commerce boom has started web stores and marketplaces have come up at a very fast rate crowding the online space and marketing aggressively to get a bigger pie of customers. Largely the eCommerce industry has bloomed thanks to discounts, offers and sales have been solely driven by price.

Indian Online Customers are different from their overseas counterparts as they give more importance to price over everything else. (Service quality, Experience, Ease of use, doesn’t matter if you give them a 50% discount.) So basically, if you give a discount today they will shop with you, if you don’t tomorrow they will find someone else. This is a vicious circle and if you are striving to be a profitable eCommerce venture then this is not what you want to be doing for getting customers.

Seed Funds and VC’s have turned this competition further more intense by splurging money to get the highest market share. Today, the scenario is such that you wake up in the morning to an offer/discount email and I’m sure by the time you sleep you have seen such promotional emails minimum 2-3 times.

There is a thin line of difference between spamming and marketing and this difference is the reason why some brands get it right while many fail at it.

Starting from this week, we will see how as an e-commerce player and an online brand you can use email marketing in a better fashion to create real relationships with your customers.

Tip for the week – Get Personal

  1. Incorporate recipients’ real names in email messages.

    Nobody likes to be treated ordinarily, everyone loves attention. So do your customers! Your email when opened by your customers should convey that it has been addressed and specifically written to them. Incorporate Names of your real customers in your email. When you make them feel valued they will love to do business with you. Moreover the stats back up its success.

94% of Digital MARKETERS say that personalization is critical to current and future Online success.

  1. Personalize Your Business with a Real Name –

Personalization should not be limited to using your customers’ real names. You have to personalize your brand to initiate a relationship. Using this helps us to add a level of human connection between you and your customer. Instead of having the sender name be noreply@Company.in or info@company.com make it the name of a living, breathing member of your team. You can also add their photo and email signature to the body of the email to show that an actual human took the time and effort to craft the message and will field any responses.

An example from HubSpot –
Personalization of Business Email

Personalization of Business Email

So implement this tip and change the way your email works for you. We will be here with another tip next week! Leave your Feedback in the comments section and for customized end to end e-commerce solutions for your business drop me an email at harsh.dubey@ecommerce24.in