So in our past blogs we have seen how we initiate the start of a valuable relationship with our existing and potential customers. Namely by using personalized emails and offering information over Discounts.
In this blog, we will see how to foster the relationship and take it ahead where it results in more business, goodwill and high rate of conversions.
Today, the concept of goodwill in business and word of mouth is far more influential in impact then it was before the digital revolution kicked in. If I want to go out for dinner with my friends, I check Zomato for reviews, for stay I check TripAdvisor and I know maximum people do the same. You see 4-5 bad reviews and you change your mind about going to a particular restaurant and vice versa. You want to know the experience of other customers who have used the service or product before you decide to buy it or pay for it.
Google never advertised their search engine, they got so popular by users word of mouth. Product Reviews do the same for online sellers.
61% of customers read online reviews before making a purchase decision.
The above fact highlights the need and importance of reviews for all online businesses. The problem here is how do you get your customers to review your products.
Tip of the Week – Incentivize Your Customers to Review the Products They’ve Bought
So if you think as an online seller your job is done once the goods are delivered you are so wrong. The Customer relationship nurturing process starts from there.
Send personalized review request emails to your customers; send them shortly after they’ve received your product so that the new and feel good factor is fresh in their minds. Make it really easy for users to leave a review by including a link.
And instead of just asking your customers to write reviews for products offer them incentives in return for the same. The possibilities are endless, and the better your offer, the more reviews you’re likely to receive.
As seen in the above image Snapdeal offers 10 points for every review. But often we see that customers get confused in percentage discounts and point calculations. So we suggest you offer them monetary incentives stated in clear words rather than jumbling them up in ratios & percentages. Offering real monetary benefits results in higher click through ratio for emails and ultimately helps in getting more reviews.
An example here can be-
- Review your last 5 purchases and win Rs 200.
- Review your purchase and Get 10% discount.
I feel you will agree, that the first offer makes more sense to you than the latter.
The second very important benefit of Product Reviews is that it is a source of – Fresh, unique content for search engines.
We all know how important SEO is for driving traffic to your websites and agencies charge hefty sums for the same. Search engine spiders like unique content that is regularly updated, and user reviews are a great way to attract more content. The more reviews that your website has the higher it will figure in search results.
Reviews can help kill two birds with one stone.
So implement this tip and change the way your email works for you. We will be here with another tip next week! Leave your Feedback in the comments section and for customized end to end e-commerce solutions for your business drop me an email at firstname.lastname@example.org