Month: December 2015

Email Marketing Using Transactional Emails

Emails are a core part of day to day activities, especially for businesses in the ecommerce domain. You can use the power of emails to subtly market your brand to customers and connect with them socially. In the past series we have read about how you can run email marketing campaigns with a different flavour and achieve higher sales .

Today we will take a look at how our daily emails can help us connect with our customers and potential customers in a better manner.

Transactional emails are sent to one person as a result of an action triggered by the user. These are automated notifications such as welcome emails, shipping notices, order confirmations, password reminders, purchase receipts, etc.

Transactional emails are the messages you send as an online store to your customers when they place an order, when their product is delivered, thank you mail on sign up. These messages get triggered by a specific action your contacts have taken and can also be used to inform contacts how to complete that action. An example can be,  a customer signs up for your newsletter as you are giving Discount Vouchers for signing up.  So you send them a mail thanking them for signing up and also informing them how they can use the coupon.

Transactional emails are one of the most effective types of communication to engage your prospects with. Even so, many marketers overlook  transactional emails though they gain a lot of traction. Now we say so based on evaluation of open and click thru rate of transactional emails.

Transactional emails have a 42% open rate and a 14% CTR in stark contrast to general marketing emails which on average have 12% open rate and a 6% CTR. 

The reason is simple. Let’s say you order a product on Amazon or any other marketplace and receive an email informing you about the same. Now what is the possibility that you won’t check the email to know the product confirmation and estimated delivery date.

I can speculate that more than 50% of us open those emails as a last measure to confirm the order.

So here are few things that you tweak in your transactional emails for better results.

1. Cross sell

Cross-sell is a marketing term for the practice of suggesting related products or services to a customer who is considering buying something.

We all know what cross selling is, but do you use it in your transactional email?

Let’s take a look order confirmation email sent by Flipkart.

They can cross sell a complementary category of products.

They can cross sell a complementary category of products.

You see that nowhere in the email they have mentioned about complementary products or upgraded service. In this case, they could cross-sell Mobile Accessories or Promote Flipkart First subscription by telling me how I can ensure faster delivery using Flipkart First.

Now in cross-selling  subtlety is key. You don’t need to push a sale. That  should not be your main goal or the main idea people get from these campaigns. Instead, your aim with cross-selling should be to act as a suggestion.

Make Your Emails Social Media-Friendly

The other key benefit of emails is that they get forwarded and shared, helping your content reach a brand new audience. Encourage this sharing of your emails by making it extremely easy for recipients to share your email content with their networks. Include social media sharing buttons/links and language that invite’s your contacts to forward the message to others.

Tweak your transactional emails and see how they work wonders.

We will be here with another tip next week! Leave your Feedback in the comments section.

To know how to start your online business and for customized end to end e-commerce solutions for your business drop me an email at harsh.dubey@ecommerce24.in

Why Blogging is a must for your E-commerce Business | Part 1

I have seen many e-commerce players give in to the temptation of engaging in direct sales because it directly generates sales for your store. Giving offers, discount coupons and sending Festive Sales emails will take your online business to only a certain level of growth. If you focus all your energies on the aforementioned activities you will soon be pumping in more money in customer acquisition than required. And soon customers will not find any reason to discover your products or store.

Your customers will come to you for discounts and offers and the day you stop providing they will move to some other player. It’s a vicious circle – Discounting & Coupon Offers to Acquire Customers.

Why ecommerce Blogging is necessary

Blog for Visibility

 

It’s a pretty simple math. As an E-commerce website, you want potential customers to check your store. Blogging helps you generate traffic for your site.

Blogging is a great way to build your audience and generate more traffic and sales for your business. It should be one of the core activities of your business. Even infrequent posts can help your business. Now you are obviously wondering How it helps?

Blogging Helps You Rank In Search Engines

It is difficult to build an audience for your blog. Given the fact that Blog audience does not naturally convert into 100% Sales you might feel the temptation not to blog. Don’t give in. Not blogging is one way to ensure that your business is not found on the web easily.

Blogging helps your site in terms of  SEO.  You should create content that people want to link to.

Why does it help? For the following reasons.

First, blogging means more pages for your site. More pages directly transforms into more content, keywords, and internal links pointing to your homepage.

Internal links are very helpful, but links from other sites are much better. When you write a blog and share it on social media and gets linked on to other sites. When your blogs are shared and consequently clicked on, they move up in the search rankings. If you’re providing good quality content, your readers will want others to know and share it resulting in improved page rankings.

It’s easier to generate links to your website from interesting content than from your product pages. And the more links you can generate back to your site because of the content you create, the higher you’ll climb in the search engines.

When you blog  regularly it signals that your site is being updated on a timely basis. Search engines track these changes. Each new page is a sign that your site is active. Google rewards those sites by ranking them more highly.

Blogging also gives you the opportunity to rank for more keywords & phrases because it gives you a way to create content around the keywords that you are targeting. You can link your product pages in your blog post. It isn’t just the fact that someone searching for what you write about will have a better chance of coming to your site. You also give yourself the opportunity to create strong internal links with rich anchor text that link to your product pages.

So start blogging to improve your ranking & be discovered easily. Wait for more tips on the various topics that you can blog about.

We will be here with another tip next week! Leave your Feedback in the comments section.

To know how to start your online business and for customized end to end e-commerce solutions for your business drop me an email at harsh.dubey@ecommerce24.in