Looking at Social Media Marketing trends its safe to say that the photo-sharing site, Instagram is in a transition phase between personal and business use.
Unlike Facebook or Pinterest, for instance, this site offers no business-specific features. However, that has not stopped retailers from flocking to the site in hopes of garnering the attention of Instagram’s recently announced 300 million user base, 60 percent of whom fall between the ages of 18 and 34, according to data from Adweek. A report from digital research firm L2 found that 93 percent of premier brands have a presence on the site.
The use of Instagram is not limited to large brands. Smaller ecommerce merchants can also take advantage of its benefits.
Here are a few ideas for using Instagram to promote products, highlighting online retail brands as examples.
1. Run a Contest.
There’s no rocket science to this hack! Contests are a popular way to engage users on social platforms, including Instagram. A well planned Contest can engage your Targets and then convert them loyal customers.
Retailers may opt to use platforms like Offerpop or Iconosquare to create photo contests. It is a mandate to always include a contest-specific hashtag with each campaign.
2. Sell Through Instagram!
Instagram does not allow users to embed live hyperlinks alongside images. This makes it difficult for merchants to facilitate easy clicks to relevant product pages on their ecommerce websites. However, four app providers — Soldsie, Inselly, Instaorders, and10Sec — found ways to retrofit the site to make it a sales channel.
It’s worth noting that even though Instagram does not recognize hyperlinks, that does not mean you can’t use them.
3. Showcase Customers Using your Products
One means to call attention to products is to post images of customers using them. There is always a better chance of creating a top of the mind purchase decision when NOT YOU but someone else talks of your brand. Hence showcasing real time users posts on your brand page will encourage greater Traction and Sales.
In the example above, a customer shared a photo of items for the look of the day used by the brand to promote its Range of Products!
4. Take Lifestyle Photos
A creative way to showcase products is by using lifestyle photos, which are images that resemble real-life settings. This is a technique employed by many leading brands because it gives customers an idea of how they can utilize the brands’ products.
Ecommerce retailer Incase, a maker of protective cases for mobile devices, often places its products in real-world settings, as in the example below.
5. Celebrate the Seasons! 🙂
In addition to promoting products, retailers must also focus on creating a goodwill by caring for your consumers. Wish them Seasons Greetings!
Use Instagram’s Video Capabilities and show the consumers how you celebrate at your Brand by having engaging and fun videos and Photos. This will not only break the monotony of your Posts but also add a consumer perspective of your brand a dun and cool brand!
Instagram is the new Cool! Promote your brand and establish yourself as not just a serious but a fun Brand!